Toolkit: Sample Media Advisory

For Immediate Release

(DATE)

Contact:
(NAME)
(PHONE NUMBER)
(E-MAIL)

(Local Group) Aims to Put the Brakes on Fatalities

What:

(Event description) celebrating Put the Brakes on Fatalities Day

Why:

Put the Brakes on Fatalities Day has been established to focus national attention on reducing traffic fatalities on U.S. roads. About 43,000 people die due to traffic crashes in the U.S. every year. In 2006, XXX died right here in [STATE]. By focusing extra attention on the three major components of highway safety - driver behavior, vehicle design and maintenance, and the road itself, we can reduce that number. The goal of Put the Brakes on Fatalities Day is to encourage everyone - drivers, passengers, pedestrians, and cyclists, to take extra caution this October 10 to prevent crashes from occurring.

Who:

(Local Participants), joining a national coalition of highway safety advocates

When:

October 10, 2008 at (time)

Where:

(Event site and address)