Toolkit: Sample Press Release

FOR IMMEDIATE RELEASE:

(DATE)

CONTACT:

(NAME/PHONE NUMBER)

IMAGINE A DAY WITH ZERO TRAFFIC FATALITIES.
(NAME OF ORGANIZATION) CELEBRATES THE THIRTEENTH ANNUAL
"PUT THE BRAKES ON FATALITIES DAY®"

October 10, 2015

(CITY, STATE) An early report released by the National Highway and Transportation Administration (NHTSA) estimated there were over 32,675 traffic fatalities in 2014. Imagine a day with zero traffic deaths where all drivers make a special effort to “Put the Brakes on Fatalities!”

The sixteenth annual Put the Brakes on Fatalities Day will be celebrated on October 10, 2016 by promoting the theme “Don’t be Driven to Distraction-Drive to Arrive” in (CITY, STATE) to encourage the public to reduce driver distractions so they and their loved ones do not become one of those statistics.

In support of Put the Brakes on Fatalities Day, (NAME OF ORGANIZATION) will (DESCRIBE EVENT) at (TIME) at the (LOCATION) on (DATE).

The goal is to unite the country in achieving one full day of zero traffic deaths by encouraging safer behavior and actions, promoting safer roadways and vehicles, and creating improved ways to handle medical emergencies and enforcement of traffic regulations. "Motor vehicle fatalities are the leading cause of death for all Americans from three to fourteen years old. Whether as a drive, passenger, pedestrian, motorcyclist, cyclist or professional, by working together in a concerted effort, we can make a difference by reducing to zero the number of fatalities occurring on our nation's roads," said (NAME, TITLE).

The good news is that by taking pro-active steps, the public can greatly reduce the odds of becoming a statistic. "First and foremost, we must be attentive when we drive." (NAME) said. "Eliminating distractions such as text messing and talking on a cell phone, never driving when drowsy, always driving defensively and obeying the posted speed limits, sharing the road with other vehicles like motorcycles, bicycles, and trucks, slowing down in bad weather and in construction and school zones, and not drinking while driving are just a few examples of how drivers can reduce their chances of being in a crash. Other important safety practices include buckling up immediately upon entering a vehicle or every time you begin a trip, using appropriate child safety seats, wearing a helmet when bicycling, motorcycling, or skating, and crossing the street in crosswalks,” (NAME) noted.

October was selected for the Put the Brakes on Fatalities Day observance because it is among the peak months for traffic fatalities. In fact, October 9th was the most dangerous day of the year to be on the road in 1999: 207 people died in traffic crashes according to the National Highway Traffic Safety Administration (NHTSA). February 22 was the safest day to be on the road that year: 50 were killed in motor vehicle crashes.