Toolkit: Sample Media Advisory

For Immediate Release



(Local Group) Aims to Put the Brakes on Fatalities


(Event description) celebrating Put the Brakes on Fatalities Day


Put the Brakes on Fatalities Day has been established to focus national attention on reducing traffic fatalities on U.S. roads. National Highway Safety Administration reports indicate that approximately 33,000 people died in motor vehicle crashes each year.  This is one fatality every 16 minutes.  In 2015, XXX died right here in [STATE]. By focusing extra attention on the three major components of highway safety - driver behavior, vehicle design and maintenance, and the road itself, we can reduce that number. The goal of Put the Brakes on Fatalities Day is to encourage everyone - drivers, passengers, pedestrians, and cyclists, to take extra caution this October 10 to prevent crashes from occurring. Our focus for 2015 is to reduce distractions emphasized by the national theme “Don’t be Driven to Distraction-Drive to Arrive."


(Local Participants), joining a national coalition of highway safety advocates


October 10, 2015 at (time)


(Event site and address)

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